The purpose of presenting is not to explain the concept. Rather, it is to get the audience excited about whatever it is you are talking about. The fact that there are other people in the audience is key. The energy of the audience helps to sell your concept. As a result of this, a presentation should be full of stories. It's not an expose on what you're presenting.

  • anal: fish on rice and sushi are not the same thing. "Fish on rice" is what it is, "sushi" is how we market and present it to the world.
  • original idea from Seth Godin