Typography

"Typography is the craft of endowing human language with a durable visual form. Typography is clothing for words"

  • Type needs to be designed at:
    • the macro, page-level, considering the overall structure of the page the typographic hierarchy
    • and at the micro text-level, considering the details
      • spacing, what words get bolded to draw focus.
  • Consider typographic pairings, a bold sans-serif typeface for headings catches the eye, coupling this with a classic serif for body copy helps aid legibility
  • to pair typefaces, find a ‘superfamily’ and build around that
    • Consider contrasting typefaces for headings and body copy
    • generally serif for body, and sans-serif for heading

Nice fonts

  • bryantLG
  • Kalam, cursive

UE Resources